Heart of Tamworth

A 634.5% increase in the amount of people who see your social media content within 3 months... 

That's what I achieved with Heart of Tamworth – a local charity providing essential services in the community

As a charity HoT rely heavily on donations from local businesses and volunteers to keep their services running. So, reaching the right people is essential. 

When I first started working with Heart of Tamworth last November, whilst they were using social media as fully as they could, they recognised they needed to bring in specialist advice and support in order to raise awareness of the valuable work they do 

The first thing I did was create a strategy that clearly outlined their target audiences, along with the content most likely to achieve our desired outcomes. Then following the strategy, we built monthly content plans with the HoT team feeding in information, event dates, and other important aspects of the charity to highlight through their social media channels. 

This began paying off straight away and within the first month we had a £1000 donation from a local business who had seen the social media posts. Since then, we’ve built on this success gaining over 600 new followers (99.6% of them being our ideal target audiences) and taking their average monthly reach from 4000 to over 27000 – all through organic content (no ads!) 

Other successes include a recent jam-packed family fun day with over 400 attendees and the following feedback from Jen Martin, Operations Manager 

“Just wanted to say thank you for your excellent social media campaign for the Family Fun Day  

The countdown was a brilliant idea, there were well over 400 people there and I was really pleased with how the day went. ” 

There has also been a marked increase in the amount of volunteering enquiries in reply to the social media posts.  

Catherine Smith, Chair of Heart of Tamworth gave the following glowing review of my services 

“We have worked with Nikki for nearly a year. in that time she has transformed our social media activity ensuring our posts reach many more local people as well as increasing the rate of engagement. 
 
Nikki has made our posts far more professional and helped to raise awareness of our work and brand. Her use of video clips and reels has been particularly effective. 
 
In essence, she has become a valued member of our team and we look forward to continuing to work with her in the future.” 

 If you're ready to achieve the same results with your social media marketing, please get in touch!